server-side tracking

i gave up on server-side event tracking on our website for now. segment was promising but the ecommerce functionality wasn’t at the level i needed for all of the platforms we integrate with, and the cost was just too steep. it’s based on what they call “monthly tracked users” and even our modest needs looked like it was going to be way more expensive than i could justify.

so i just migrated (back) to google tag manager loading everything and a simple javascript wrapper to generate all of the events for each service. since then, i ran across rudderstack, which seems very similar to segment but with an open-source implementation and what appears to be a more sensible pricing structure for their cloud service. it will be the top of my list of things to investigate whenever i want to revisit this again.