how dell got soul (via evhead) is an interesting profile of how dell re-examined its corporate culture when its growth decelerated a few years ago. key paragraph:

“I realized that we had created a culture of stock price, a culture of financial performance, and a culture of ‘what's in it for me?’ throughout our employee base,” says [Kevin] Rollins, who this year became Dell's chief executive officer. “There had to be something more in this institution that we loved and enjoyed than just making money or just having a stock price that went up.”