i don't know that i ever really considered having music used in a commercial as a sell-out. heck, signing up with a major record label is a bigger sell-out, as far as i’m concerned. (but i like to think of myself as someone who doesn’t dislike a band just because other people start to like them.)

the article is also interesting to me because i happen to like the apples in stereo. i found their music by way of their song on the powerpuff girls soundtrack, from which i bought albums by pretty much every artist. i went on to buy every bis album.

(as far as the apples in stereo go, i have to say i liked their contribution to the soundtrack more than their album. still great stuff, though.)