it is a little disturbing to see the internet audit bureau called a key internet standards body. cpm is just such a dumb metric. it's an attempt to be way more precise than any other ad medium, even though the medium doesn't really support that precision. (in other ad news, metafilter added text ads.)
comments
perhaps you haven't heard, but i'm cheap. what's your excuse?
» jimw (link) » october 22, 2001 5:21pm
I'm not a registered member of metafilter. it's the only thing keeping me from weekly flame wars.
p.s. I have heard that.
» fritzkafka (link) » october 23, 2001 12:11pm
why is there no text ad for trainedmonkey up at metafilter?